The classic Parmigiani Fleurier Tonda collection was designed years ago by Michel Parmigiani himself, and it is still one of the most elegant and distinctive high-end watches on the market. With the arrival of Guido Terreni as the CEO of Parmigiani Fleurier, the collection was expanded to become the Tonda PF. Now part of the sporty-chic category or the luxury sports watch with integrated design, it is still based on the codes of the classic Tonda and showcases the characteristic elegance we associate with Parmigiani. Subtle and discreet, this watch is the epitome of understated luxury. And as we’ve come to expect from Parmigiani, the Tonda PF is a compendium of refined watchmaking skills and craftsmanship. In our latest video, we talk to Guido Terreni to understand his vision for the brand and what the Tonda PF represents.
Founded in 1976 by Michel Parmigiani, the watchmaking brand Parmigiani Fleurier started with a collection that has now become emblematic: the Toric. However, it might well be the Tonda watch that most envision as the definitive model of the brand. Elegant, yet with a twist, the Tonda is characterised by its subtle elegance and some rather original design elements – such as the teardrop lugs, which have become a signature element for PF. Recently, the brand appointed Guido Terreni as its new CEO, a man with a wealth of experience in the luxury watchmaking field, specifically in the genre of luxury sports watches with integrated design. And the first collection presented under his direction was precisely that, a watch combining a sporty-chic design, traditional PF codes and a unique sense of restrained, understated luxury… and that is something you don’t often see in this specific field of the industry.
Creating the Tonda PF collection was challenging. Merging the classic codes of the brand, namely the teardrop-shaped lugs and fluted bezel, with modernity and casualness isn’t that natural at first. The result, which took the shape of an entire collection of four inaugural models, has made quite an impact. And, importantly, while respecting most of the codes of the luxury sports category, the Tonda PF feels unique and typical Parmigiani…
The beauty of the Parmigiani Fleurier Tonda PF Collection lies in the details and the textures, in the way the case, the dial, and the bezel play with volumes and light. This collection exudes a heightened feeling of discreet luxury as you discover the refined patterns on the bezel and the dial, a treat reserved exclusively for the wearer and not designed to impress a nearby audience. And, of course, typical PF watchmaking skills are also involved.
But enough words, it’s time for you to enjoy the video at the beginning of this article and learn about the Parmigiani Fleurier Tonda PF Collection. Check www.parmigiani.com for more details.